Why SEO still matters
SEO is more important than ever! It's still one of the most potent digital marketing strategies that drive long-term results. Whether you invested in SEO early or are just getting started, it can still be a major driver of traffic and leads to your website.
Online users trust search engines more than traditional media
A global survey reveals that consumers trust search engines more than traditional media (paid ads). The trust gap between search engines and traditional media is even wider when it comes to millennials.
Benefits of Search Engine Optimization (SEO)
It boosts website visits
- Possible clients rely on search engines to get answers to questions, find and compare businesses, and learn about how to improve their online visibility. If Search Engine Optimization (SEO) is done correctly, searchers can find your site when they are looking for you.
It establishes reputation
- A good Search Engine Optimization (SEO) strategy will help you rank higher on the Search Engine Results Pages (SERPs). It also helps to ensure that your brand is located, reached, and found by your customers. With all the optimization made, you will be able to pull the good up and the bad down. That's the optimal goal of reputation management.
Websites compete for attention and placement in search engines, and those with the knowledge and experience to improve the website ranking will receive the benefits of increased traffic and visibility.
Site = Leads
Leads = Customers
Customers = Income